It is an e-commerce platform where third-party sellers can list and sell their products alongside Amazon’s own offerings. This allows independent businesses, brands, and individuals to reach a vast customer base and leverage Amazon’s established infrastructure for sales, fulfillment, and customer service. For example, a small clothing boutique can offer its products through this platform, gaining access to millions of potential buyers without having to build its own extensive online retail system.
The significance of this platform stems from its ability to connect sellers with a massive, pre-existing customer network, facilitating substantial sales growth. This offers benefits such as increased brand visibility, reduced marketing costs, and streamlined logistics via services like Fulfillment by Amazon (FBA). Historically, the introduction of this model has democratized e-commerce, enabling smaller businesses to compete more effectively with larger corporations.