The phrase signifies a common customer experience: anticipation of a delivery from the prominent e-commerce platform coupled with a delay in its expected arrival. For example, a customer might track a package and observe that it is “on the way,” yet simultaneously note that the estimated delivery time has passed, indicating it’s “running late.”
Timely delivery is a crucial factor in customer satisfaction and loyalty within the e-commerce landscape. Missed delivery windows can lead to frustration, negatively impacting the perception of the service provider. Historically, efficient logistics and accurate delivery estimates have been key differentiators for successful online retailers, and consistent delivery performance is essential for maintaining a competitive edge.