The ability to conceal purchase details within an Amazon account centers on archiving or deleting order information. Archiving moves specific orders out of the default order history view, requiring an extra step to access them. Deletion, conversely, completely removes the order record from the account, though this process has limitations. For example, a user might archive a gift purchase to maintain secrecy from other account users.
Concealing order details offers increased privacy and improved account management. It helps maintain confidentiality about gift purchases and prevents unwanted product recommendations based on past orders. Historically, the demand for this functionality has grown alongside increasing concerns about data privacy and targeted advertising.
