The phrase addresses the issue of accessing Amazon Prime Video while using a Virtual Private Network (VPN). It signifies a situation where a VPN connection, intended to mask the user’s location or improve security, is detected and subsequently blocked by Amazon’s streaming service. This renders the user unable to view Prime Video content despite having a valid subscription and active VPN.
Circumventing geographical restrictions and enhancing online privacy are common reasons for employing VPNs. Content providers, including Amazon, often implement geo-blocking measures to comply with licensing agreements. These measures limit access to specific content based on the user’s perceived location. The inability to utilize a VPN effectively bypasses these restrictions and can impact access to desired media. The rising adoption of VPNs has led to sophisticated detection and blocking technologies by media streaming services.