The process of transforming a layered image file, typically created in Adobe Photoshop (PSD), into a coded message suitable for electronic mail transmission is a common requirement in digital design and marketing. This involves taking the visual elements of the design and translating them into HTML and CSS code that email clients can render. A simple example is converting a PSD-designed newsletter layout into an HTML email template.
This conversion enables visually appealing marketing campaigns, personalized communications, and consistent brand representation across diverse platforms. Historically, it allowed for richer design capabilities within email marketing as compared to plain text alternatives and continues to be relevant as email clients improve their rendering capabilities. The visual impact improves user engagement and strengthens the overall branding effort, while the precise execution ensures accessibility and responsiveness across different devices.