The period commonly referred to as “peak” for Amazon denotes the busiest time of year for the company’s operations. This encompasses the holiday shopping season, stretching from late October through December. The company significantly increases its workforce to manage the surge in order volume during this crucial period.
Securing adequate staffing is vital to maintaining operational efficiency and customer satisfaction during this high-demand window. A properly staffed network enables timely order fulfillment and reduces potential delays. The practice has grown in significance over time as e-commerce has become increasingly integral to consumer shopping habits, placing greater strain on Amazon’s infrastructure.