Notifications sent to customers when previously unavailable products are again available for purchase. This communication informs interested parties that they can now acquire the desired item. For instance, if a customer attempts to buy a specific model of headphones, but it is out of stock, they can opt-in to receive an alert once the headphones are replenished.
This practice offers significant advantages for both businesses and consumers. For businesses, it provides an opportunity to recover lost sales, improve customer loyalty, and gather valuable data about product demand. Historically, businesses relied on manual methods to notify customers, but automation has streamlined the process, making it more efficient and scalable. Consumers benefit by being promptly informed about product availability, saving them time and effort in repeatedly checking for restocked items. This proactive communication enhances the overall shopping experience.