The practice of sending a series of emails automatically, based on predefined triggers or schedules, serves to engage recipients and maintain consistent communication. An example of this involves a system that sends a sequence of messages to individuals who download a resource from a website, offering additional relevant information at intervals.
This approach to email marketing and customer relationship management enhances efficiency and scalability, allowing organizations to nurture leads and provide ongoing support without extensive manual effort. Historically, its adoption has grown in parallel with the increasing sophistication of marketing automation platforms and the demonstrated impact on conversion rates and customer retention.