The ability to directly utilize gift cards from one retailer on the platform of another is generally not supported. For instance, applying funds from a specific store’s promotional voucher towards purchases made from a different online marketplace is typically restricted by the terms and conditions of both entities.
The limitations regarding cross-platform gift card usage stem from several factors, including security protocols, closed-loop payment systems, and brand identity protection. Retailers often prioritize maintaining control over their own sales channels and preventing potential fraud associated with unauthorized gift card reselling or conversion. Furthermore, accepting competitors’ gift cards could dilute brand loyalty and potentially direct revenue towards rival companies.