The exchange of pre-funded digital or physical assets issued by a major online retailer for currency is a common practice in secondary markets. This process allows individuals to liquidate store credit they may not intend to use personally, converting it into cash or other forms of value. For example, a recipient of a promotional reward from a survey might choose to convert it rather than make a purchase from the issuer’s platform.
This type of transaction provides liquidity for individuals, allowing them to access funds without directly purchasing goods or services. Furthermore, it can offer opportunities for arbitrage, where buyers acquire assets at a discount and redeem them at face value. The practice has grown significantly with the expansion of e-commerce and the increasing prevalence of digital rewards programs, creating a robust secondary market for these instruments.