A common incentive offered for completing market research questionnaires is a digital token redeemable at a major online retailer. This type of reward provides participants with the flexibility to choose from a wide array of products available through that retailer’s platform. For example, individuals might spend this earned credit on books, electronics, or household goods.
Such incentives serve as a powerful tool to increase survey response rates and gather valuable data. Offering this particular retailer’s credit is beneficial due to its widespread recognition and the vast selection of items available. Historically, offering tangible rewards has always been a staple of market research to encourage participation, and digital tokens represent a modern, efficient adaptation of this practice.