A digital or physical voucher redeemable for purchases on a prominent e-commerce platform without direct monetary cost to the recipient is a highly sought-after item. For example, an individual might obtain such a voucher through a promotional contest or as a reward for completing a survey.
The perceived value of such an item lies in its ability to offset personal expenses or acquire desired goods and services at no immediate financial outlay. Historically, these promotional instruments have been employed as incentives to attract new customers, encourage repeat business, or gather market research data, contributing to brand awareness and customer loyalty.