A promotional offering provides complimentary access to a food delivery service’s subscription tier when bundled with a larger e-commerce platform’s membership. For instance, a consumer with an Amazon Prime account may gain access to a DashPass subscription, waiving delivery fees and reducing service charges on eligible DoorDash orders.
This collaboration between major corporations aims to enhance the perceived value of both memberships. The benefit simplifies meal acquisition, reduces the cost of ordering food online, and drives customer loyalty to both the e-commerce and food delivery services. These partnerships represent a strategic move to increase subscriber retention and attract new customers with bundled convenience.