A gratuity, often a percentage of the order total, is commonly added when utilizing on-demand delivery services for groceries and other goods. This additional payment is intended for the individual completing the shopping and delivering the items to the customer’s specified location. For instance, a customer might choose to add 15% to a $50 grocery order as an acknowledgement of the service provided.
This practice acknowledges the effort and time invested by the delivery personnel in selecting, packing, and transporting ordered items. It has become an integral part of the on-demand delivery ecosystem, contributing to the earnings of delivery drivers and incentivizing efficient and reliable service. Historically, tipping has been a common practice in service industries, extending from restaurants to delivery services as they’ve gained prominence.