The absence of customer feedback on product listings is a phenomenon where ratings and written evaluations, typically visible to shoppers, are not displayed. This can manifest as a complete lack of reviews or a significant reduction in their number. For example, a product that previously displayed hundreds of comments and a four-star average might suddenly show “No reviews yet,” or the review count may drastically decrease.
The presence of customer evaluations is critical for informed purchasing decisions. These insights provide social proof, build trust, and allow consumers to assess product quality and suitability. Their absence can erode buyer confidence, leading to decreased sales and potentially hindering market competition. Historically, robust feedback systems have been a cornerstone of e-commerce platforms, fostering transparency and accountability.