One denotes a product hand-selected by Amazon’s editors as a particularly strong choice for consumers, often based on high ratings, positive reviews, and competitive pricing. The other signifies a product that sells in high volumes within its category, determined solely by the number of purchases made by consumers. These two distinctions, while both representing desirable product attributes, offer differing insights into consumer preferences and product quality.
The former’s importance lies in its curated nature, potentially highlighting products that might be overlooked by popularity alone, offering value and quality not always reflected in sales figures. The latters importance is reflective of current market trends and broad consumer appeal, providing a direct measure of what products are currently resonating with a large customer base. Historically, both labels have served as valuable signifiers for shoppers navigating Amazon’s extensive catalog.
