Click-through rate, or CTR, measures the percentage of impressions that result in a click on an advertisement or product listing on the e-commerce platform. For example, if a product listing is displayed 100 times and receives 5 clicks, the resulting CTR is 5%. This metric is a key indicator of how relevant and appealing a listing appears to potential customers.
Understanding the benchmark for this percentage is vital for sellers. A higher percentage generally indicates that the listing is effectively attracting customer interest and driving traffic to the product page. Historically, this metric has been used to gauge advertising campaign effectiveness, but its application has broadened to encompass organic search visibility and product presentation on the platform.