In email marketing, a series of messages introduces new subscribers or customers to a brand, product, or service. This communication aims to educate recipients about the company’s offerings, demonstrate value, and encourage engagement. For example, a software company might send a sequence of emails explaining key features, providing tutorials, and offering support resources to new users.
The importance of this introductory communication lies in its ability to set expectations, build relationships, and drive initial adoption. A well-crafted sequence can significantly improve customer retention, increase product usage, and boost overall customer lifetime value. Historically, this practice evolved from welcome letters and evolved into automated, personalized communication flows.
