A fee levied on sellers for utilizing Amazon’s platform to list and sell products to a vast customer base. These assessments are generally a percentage of the sale price or a fixed amount per item sold. An example includes a referral fee applied to electronics sold via the platform, or a per-item charge for sellers using the individual selling plan.
This cost is crucial for Amazon’s operational funding and platform maintenance. The fee structure enables Amazon to invest in infrastructure, customer service, and marketing initiatives, thereby benefiting sellers through increased visibility and access to a global audience. Historically, marketplace fees have evolved, reflecting changes in Amazon’s business model and competitive landscape.